And let’s face it, most creatives don’t need to understand how it works. They put their asses in their seats and they get it done, all in the comfort of their own agency and time zone. But for those of you who are looking for value and are intrigued with learning how global remote teams work, read on.
First of all, there are tons of great posts about various systems for using remote teams and I will add mine to the list in the near future. But this is about a philosophy for success, not software or specific process. Understanding the philosophy behind successful remote teams is far more important than a skirmish between Skype vs. Slack or a death match between Basecamp and Asana.
This philosophy can be summed up simply: stop thinking of remote teams as remote. The word “remote” is misleading and the images it conjures are inaccurate. If you are a creative director based in Los Angeles and you are working with in team in, say, Cebu Philippines (gee, wonder why I chose that example?), prepare yourself for a Back to the Future level mind bend. Imagine your artist or team is – wait for it – right down the hall.